cialis farmacia ahumada prix du levitra 20mg origine finasteride acquisto apotheke kamagra cialis te koop priligy generika super kamagra cialis preis österreich viagra reseptfritt acquisto propecia levitra receta
köp viagra sverige 
acheter viagra moins cher 
potenzmittel cialis kaufen 
preis viagra 
vardenafil preis 
propecia tabletten preis 
pille viagra 
kamagra niederlande 
legislation vente libre viagra suisse 
viagra costo in farmacia 
Nov 092012
Bookmark and Share

Somebody Tell us that this is the Bebionic3 Hand from RSLSteeper
This new robot arm video, seemingly from UK-based multinational prosthetic manufacturer RSLSteeper, has been floating around the tubes the past few days. Factual information on its name & origin has been sparse, and some have been calling it the rather pejorative Terminator Arm, but it’s actually an advanced myoelectric prosthetic called the Bebionic3. Known to cybernetics dorks but kinda under the everyday radar, it was officially released in September of this year.

Bebionic3 maker RSLSteeper has been around for over 90 years, but marketing seems to be a relatively recent endeavor. The copy on their site is kinda sticky & self-congratulatory, and it kinda feels almost like parody. Most of their promo videos are just pure Velveeta, but they, or someone, have kinda nailed it with this latest one.

How about “The Beer Arm?”
See, now that regular everyday guy Mr. Nigel Ackland has used his robot hand to pour some beer in front of a camera, the Bebionic3 name has really gotten out… kinda. You have to listen very closely to what he says about the device at about 00:10, and that’s when you hear the Bebionic3 name. Thereafter, no company logos or branding appear in the video, and the video doesn’t appear on the company website. So, this could just be Nigel YouTube-ing his obviously fantastic Beer Arm, or RSLSteeper’s effort toward post-modern ambiguity-based inverted meta-marketing or something. Either way, well done.

You should also check bilateral amputee artist Celso.
He’s got two Bebionic3s, and his penmanship shames us all.

Now I am Become Marketing Tool
But Anthrobotic wins, too. Fundamental to the larger mission here is actively bridging between technologically curious to moderately dorky citizens and academics, engineers, and specialized journalists. Doing that and being a perhaps semi-unwitting promotional tool is a win-win.

But they totally should have cross-marketed with the beer company.

[RSLSteeper Bebionic Facebook Page - Twitter - Home]


Anthrobotic is an Associate. Anytime, any product, click through!

Costs the same. Amazon gets your business. Anthrobotic gets a digital high-five. Win³.


TRANSHUMANISM TEST PILOTS: 576 Pixels is 576 Times Better than Blind (GALLERY)
TRANSHUMANISM TEST PILOTS: Your Spinal Cord Might Have its Own Agenda
TRANSHUMANISM TEST PILOTS: Pre-Exoskeleton Mobility is Still Very Awesome
BBC’s Bionic Bodies Series Continues (UPDATED)
Bionic & Biological: The Ferocious Conundrum of Being 50/50